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Austin Evarts of GoChime believes that the future of social media advertising is the person-to-person pitch--and that the human element can never be automated. In other words: Social media is people! Austin Evarts is the CEO of GoChime , a platform that mines social media for phrases like “I want” and “I need,” and then uses an army of brand advocates to respond with special offers. Live on Twitter , GoChime is working on expanding to Facebook , Pinterest , and Instagram .

Launch of an Israeli Shavit rocket via Wikimedia Commons Last week I had the opportunity to sit down with Daniel Hershkowitz , Israel s minister of science and technology, to talk about his country s capabilities and ambitions in space. We spoke about Israel s homegrown platforms for launching satellites into space; the commercial, military and scientific applications of those satellites; and whether the country has plans to return to the human spaceflight arena, almost 10 years after its first foray ended in tragedy.

That six-year-old kid bent over a coloring book may become a 3D artist when he grows up--you never know. Now a new program can help him get a taste of that future, faster

By Carina Dennis of Nature magazine Mouse 'avatars' could in future allow physicians to find the most effective cocktail of cancer drugs to combat a particular tumor before giving them to a patient, according to researchers at the annual meeting of the Human Genome Organization (HUGO) in Australia last week. "Using a personalized cancer avatar makes it possible to try out different combinations and make some mistakes before going into the clinic," says Edison Liu, president of HUGO and head of the Jackson Laboratory at Bar Harbor in Maine

Wired for Culture: Origins of the Human Social Mind [More]

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(PhysOrg.com) -- Geraldo Barbosa, professor of electrical engineering and computer science at Northwestern University has posed an interesting challenge. He wonders if the human eye and brain together are capable of actually seeing entangled images. This is not a philosophical question, as he has phrased the query as part of a practical experiment that someone with the proper lab could actually carry out.

Scientists have found that the capacity of the human brain to process and record information - and not economic constraints - may constitute the dominant limiting factor for the overall growth of globally stored information.

Leonardo da Vinci 's drawing of a male figure perfectly inscribed in a circle and square, known as the "Vitruvian Man," illustrates what he believed to be a divine connection between the human form and the universe. Beloved for its beauty and symbolic power, it is one of the most famous images in the world

About 7 percent of adults and teens in the United States are orally infected with the human papillomavirus, or HPV, a new study says.

Admit it: Your human resources department leaves something to be desired.

CBS News correspondent Wyatt Andrews reports on the decision of Health and Human Services Secretary Kathleen Sibelius to restrict the sale of the morning after pill, Plan B - against the recommendation of the FDA that the drug be sold over-the-counter.

Plan B, the so-called "morning after pill," won't be made available over the counter, announced U.S. Department of Health & Human Services Secretary Kathleen Sebelius Wednesday.

Sonar and ultrasound, which use sound as a navigational device and to paint accurate pictures of an environment, are the basis of countless technologies, including medical ultrasound machines and submarine navigation systems. But when it comes to more accurate sonar and ultrasound, animals' "biosonar" capabilities still have the human race beat.

Premiums will rise by $3.50 at most, said Health and Human Services Secretary Kathleen Sebelius