Women control $13 trillion in consumer spending. But most of the assumptions you make about them in your marketing are way off
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Feed SubscriptionKen Dumps Barbie, Leading Mattel To Rethink Its Rainforest Relationship
Greenpeace's successful campaign to get the toy company to change its packaging has lessons for future plans to target large companies to improve their behavior: Amp up the humor and go viral. Sometimes it takes humor to make a serious point.
Read More »Marketing Tips From Old Spice
Funny. Memorable.
Read More »Visualizing Data And Telling Compelling Stories With OkCupid And FlowingData
Twitter users have shorter relationships. iPhone owners have more sex. And Big Macs cost 50 percent more in Brazil than in the U.S., but are much less in India
Read More »David Stark Makes (Party) Scenes
David Stark, Event Producer #wrapper .p { display:inline-block; float:left; font-family:Arial, Helvetica, serif; height:256px; margin-bottom:232px; margin-right:75px; width:230px; } #wrapper .p-bottom { display:inline-block; float:left; font-family:Arial, Helvetica, serif; height:256px; margin-bottom:232px; margin-right:75px; margin-top:35px; width:230px; } #wrapper .p-bottom-2 { display:inline-block; float:left; font-family:Arial, Helvetica, serif; height:256px; margin-bottom:-45px; margin-right:75px; margin-top:-25px; width:230px; } #wrapper p { line-height:15px !important; font-size:14px !important; } #wrapper p strong { font-family:arial, helvitica; } #wrapper { background-image:url(http://images.fastcompany.com/magazine/157/wanted/157-wanted-70-david-stark-art-installation-in.jpg); height:1460px; padding-top:210px; } MANY MAY HOPE TO freewheel through summer, but for New York event producer David Stark, business is just heating up.
Read More »Dropped-Call Rage May Abate Thanks to Cellphone Signal Advances From MIT
By using the host of position-relating sensors in modern smartphones, scientists at MIT think they could make the phones and network perform better so your calls don't drop when you're on the move. When you're strolling or rolling through a crowded city chatting on your cellphone, there are a number of things that can get in the way of your call working properly. A primary culprit is handoff between different cell towers.
Read More »Jesting Our Limits: Do April Fools’ Day Pranks Alienate or Engage People?
Cellophane over the toilet bowl. Decaf coffee in the "regular" carafe.
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