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A new study of Facebook ads shows that what’s old school is new school again. A new study by Facebook brings some big news that, curiously, at first blush might not seem like much news at all.

After thousands of tests, we've identified a few of the most effective ways to improve your website's landing page. With all the dollars spent on pay-per-click advertising (PPC) and search engine optimization efforts (SEO), it is easy to forget that the single largest factor that determines the success of your online marketing efforts is the effectiveness of your website's landing page. The math can be staggering

You may have used Google AdWords, but a whole new set of rules apply on the giant social network.

I’ve written before about ancient diseases of the ice age , but this time I’m going even further back in time, to diseases that were present in the first human-like hominids. Although many human infections only developed after human settlements and animal domistication, early human ancestors would still have been fighting off bacteria and other nasty diseases.

T-Mobile tries on a new, tougher image in its advertising.

If you don't have empathy for the loan officer sitting across from you, you won't understand how to get the funding you need. Empathy is an essential characteristic of a successful business owner. In all aspects of business development—whether is customer relations, labor management, or seeking a strategic new business partnership—assuming the viewpoint of the person across from you is an invaluable practice

You can always enforce your trademarks, but should you? Here are three tips to help you decide when it's worth it.

You can always enforce your trademarks, but should you? Here are three tips to help you decide when it's worth it. There was a time when school colors ran deep

Instagram CEO Kevin Systrom talks to Fast Company about opening up his API to Hipstamatic and the risks and rewards of opening up to even more photo apps in the near future. Today, Hipstamatic is set to unveil a partnership with Instagram that allows photos from the camera app to be directly ported to Instagram.

Even making this image for this blog post violates Pinterest's rules. The Promise – a bold credited, copyright future [More]

Getty Images has just signed up the snapshots of photographer Nick Laham into its photo archive, ready to license them out for use online, in newspapers, or even on TV. That's not a shocker seeing as this is what Getty does.

101010: That's the number 42 represented in binary, which is the mathematical way today's binary computers see every single piece of information flowing through them, whether it's a stock price, the latest Adele track, or a calculation to generate an MRI of a tumor. But now IBM believes it's made progress in developing quantum computers, which don't use binary coding. It is not overstating the matter to say this really may be the ultimate answer in computing machines

More than 300 billion total calling minutes take place annually on

Your profile photo is an important part of your online image, so if you still have an egg as your Twitter avatar or a blue-and-white silhouette for your Facebook page, it's time to step things up. (Hint: This photo is a "don't.") If you still have an egg as your Twitter avatar, it's time to step things up.

Caption: Electron micrograph of H5N1 virus (gold) Image: CDC/Courtesy of Cynthia Goldsmith; Jacqueline Katz; Sherif R. Zaki NEW YORK Sparks flew Thursday night at a New York Academy of Sciences panel discussion about whether or not certain recent research into the H5N1 avian flu virus has created a major biosecurity threat and what, if anything, to do about it