A pair of experts on start-up life challenge the conventional notion that other career paths are far safer than starting your own business. To be an entrepreneur you need to be bold, the usual thinking goes.
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Feed SubscriptionForget QR Codes: Pongr Easily Turns Your Photos Into Brand Rewards
When brands ask consumers to snap a product photo and text or email it in, Pongr recognizes the image and replies. Is that really better than QR codes? We asked its president
Read More »Showtime’s David Nevins On What It Takes To Make Sexy, Gripping TV
Showtime won big at the Golden Globes, taking home three awards, including best drama series for "Homeland." Nevins spoke with Fast Company about the rapidly changing world of cable TV and how he stays on top in a world where audience tastes evolve at an ever-accelerating pace. In the early '90s, most networks turned down the idea for the television show that would become ER.
Read More »For Brands, Twitter’s Enhanced Profile Pages Make Every Tweet Count
HP, Best Buy, and JetBlue reveal how they use Twitter's enhanced profile pages to make every tweet sing. It’s still officially in velvet-rope mode, but Twitter’s enhanced profile pages are heavily in play for those brands among the first to sign up. So how are the early reviews?
Read More »Shazam Button To Appear On Traditional TV Remotes, As If By Magic
Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper
Read More »The Year’s Wackiest PR Stunts
Is it really true that all press is good press? Here's a look at 10 of the year's craziest PR stunts. Done well, publicity stunts can generate huge positive buzz for you and your company
Read More »Taking the First Steps Toward Leadership
As a founding entrepreneur, you'll always be a leader in your company, no matter what your official title is. So how do you respond? When do I need to start being a leader?
Read More »How To Create A Business Where The Truth Is Heard
Great businesses succeed by motivating people with the straight facts. There are four ways to get the truth out there.
Read More »Vice’s Eddy Moretti Directs His Obsessions
Continuing the ongoing efforts to highlight creative disrupters , Fast Company spoke with the executive creative director behind a once-scrappy free Canadian mag that's become a groundbreaking multi-media machine. (Bukkake past and all.) Image by Dan Meyer Vice Media debuted in 1994, as a Montreal magazine best known for its handy guides on topics such as shagging Muslims and the art of bukkake , hand-delivered by three friends in their parents' vans
Read More »Outbrain’s Content Recommending Ways Seduce Readers To Stick Around
The New York-based startup demolishes conventional wisdom about the best ways to draw in readers--and snaps up $64 million in financing. Online recommendations systems are usually based on the assumption that if you're interested in one thing, you'll be interested in similar things--a principle called "relevancy".
Read More »"The People’s Skype" And Occupy Wall Street Hackathons
Academics and researchers sympathetic to the #Occupy movement have created a "People's Skype" and participated in a multinational hackathon that took advantage of a massive social media archive. Months after the first protesters arrived in Zuccotti Park, Occupy Wall Street continues to fuel tech innovation
Read More »Why Newt Gingrich And Elizabeth Warren Are So Damned Persuasive
Left for dead only two months ago, former House Speaker Newt Gingrich is now a front-runner for the GOP nomination. On the Democratic side, Elizabeth Warren, the Harvard Law professor who is running for the Senate seat currently held by Scott Brown, has created some buzz of her own. These two candidates couldn’t be more different, but they both use tried and true communication and persuasion techniques that help them connect with voters
Read More »Do You Stink at Public Speaking?
Stop with the excuses, and start off with these low-pressure steps to launching your speaking career, and increasing your brand-awareness. Public speaking is a great way to increase exposure to your brand and your message. Why do so many entrepreneurs resist stepping into the spotlight?
Read More »Do You Stink at Public Speaking?
Stop with the excuses, and start off with these low-pressure steps to launching your speaking career, and increasing your brand-awareness. Public speaking is a great way to increase exposure to your brand and your message. Why do so many entrepreneurs resist stepping into the spotlight
Read More »Product Spam Is Out Of Control And Must Be Stopped
We are living in a new age of austerity . Environmentalism is no longer just a crunchy cause, but also a corporate mandate .
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