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The Syrian War Crowdsourcing Experiment

Amnesty International USA and the Standby Task Force have launched an ambitious campaign to crowdsource analysis of Syrian satellite imagery for military movements, demonstrations and checkpoints. So far, volunteers have tagged more than 2000 potential troublespots.

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Eric Ries Is A Lean Startup Machine

There's a whole industry devoted to promulgating the myth that all an entrepreneur needs is perseverance, creative genius, and hard work. Ries learned the hard way this isn't true

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Management Maxims From Kim Kardashian, Communications Genius

Kim Kardashian knows how to stay on message, to amplify that message through partners, and to make everything look beautiful. Here are 10 lessons from her communications juggernaut that managers should adopt to make their initiatives succeed

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Whole Foods’ Ramadan Marketing Headaches

Whole Foods is encountering a not entirely unforeseen headache during their first Ramadan marketing campaign: Pressure from anti-Muslim bloggers and internal dissent at their company. A pioneering Ramadan marketing campaign at Whole Foods has turned into a headache thanks to a handful of vocal anti-Muslim bloggers. The Houston Press leaked an internal company email claiming “it would be best” if Whole Foods did not observe Ramadan in-store, leading to widespread blowback from angry customers who supported the promotion.

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Google-Backed Pixazza Launches "Image Apps," Rebrands As Luminate

Pixazza, a startup backed by Google Ventures, is known for "in-image advertising," a method of overlaying photographs with relevant ads--when a user mouses over a picture of, say, a bicycle, for example, he or she might see an offer to purchase a bike from an onlne retailer such as Amazon or Sears; if a purchase is made, Pixazza takes a cut of the sale.

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The Latest Feats From Filmmaker Robert Rodriguez, Hollywood’s Stealthiest Innovator

Robert Rodriguez was doing 3-D way before it was cool. Now he's testing out a whole crop of moviemaking experiments, including "Aroma-Scope" for his latest Spy Kids installment, and a remake of animated fantasy "Heavy Metal." Robert Rodriguez is like the filmmaker’s version of Cool Record Store Guy . Whatever it is other directors are into now, Rodriguez was into way before anyone else was into it.

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How to Brand Big

You probably wouldn’t expect The University of Southern Mississippi to be accepting national awards among top marketers from American Express or Coca Cola, but in June, the university’s president, Dr. Martha Saunders , took home its second Public Relations Society of America (PRSA) Silver Anvil Award, as well as several Silver Anvil Awards of Excellence. While the daunting task of branding a University is a far cry from branding a small business, I jumped at the opportunity to learn a few things from the woman who increased Southern Miss’s national media coverage by over 800 percent, web traffic by 107 percent, the alumni association by more than a 1,000 members beyond its goals and freshmen enrollment by 14 percent

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