In order for people to buy into your brand, you have to know who you are. You must convey to them that you truly understand the problem you are trying to solve and that you care about their experience. But, unfortunately, startups don’t always think about this from a consumer perspective.
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Feed SubscriptionTwitter Expands Ads, Apple Sells 3 Million iPads, Amazon Buys Bot Maker Kiva Systems, Nokia Launches Asha Smartphone In India
Breaking news from your editors at Fast Company, with updates all day. Twitter Expands Its Ad Systems Significantly
Read More »TEDTalks Now On Netflix, Security Companies Ignore Pakistan Censor Bid, Groupon UK Told To Straighten Up
Breaking news from your editors at Fast Company, with updates all day. TEDTalks Now On Netflix .
Read More »Why Great Leaders Inspire Others
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Read More »Why Great Leaders Inspire Others
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Read More »Raising the Dead: New Species of Life Resurrected from Ancient Andean Tomb
QUITO, ECUADOR--Long before the Spanish conquered the Incas in 1533, and centuries before the Incas inhabited this area, the present-day site of Quito International Airport was a marshy lake surrounded by Indian settlements--the Quitus on one shore and the Ipias on the other. Between A.D.
Read More »Apple, Google, Facebook, And Amazon Compete In India Over Mobile, Social Networks, E-Commerce
Google's getting into hardware to take on Apple . And Apple could be planning a smaller iPad, to edge out Amazon's Kindle Fire
Read More »Fixing Silicon Valley’s Bias Problem
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Read More »When to Share Company Secrets
There's one simple way to make your customers trust you: be open and honest with them from the start. My co-founder Bill Haney said recently, "In an age where you can look up the top nearby Indian restaurant on your phone, order at a fixed price, and have your food delivered within a half hour to your doorstep all without even talking to a live person, it's insane that for the largest expenditure most Americans make, our homes, we have so little ability to make the building process transparent." He means transparent in terms of cost (building on a fixed price), customization options, and building schedule.
Read More »Amazon Retail Store In Seattle?, HTC Reports Rough Quarter, Facebook To Introduce Mobile Ads
Breaking news from your editors at Fast Company, with updates all day. Amazon Retail Store In Seattle? Amazon is rumored to be building a retail store near home base Seattle.
Read More »India’s $35 Aakash Tablet Comes Apart
Months after India's healthily anticipated $35 tablet was first unveiled, its owners are embroiled in a spat that is raising questions about its future.
Read More »Temperatures–Not Acid–Could Cook Coral to Death
One of the biggest natural tragedies of recent years is the deterioration of Australia's Great Barrier Reef , a vast structure of coral off the continent's east coast that supports a profusion of wildlife. In addition to overfishing and nutrient pollution, the world's largest natural structure has suffered from rising ocean temperatures. But, perhaps less well known, Australia's west coast has some massive reefs of its own, offshore in the southeastern Indian Ocean.
Read More »Silicon Valley’s Race Problem
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Read More »Fashion With an Indian Flair
With his two-year-old website, Exclusively.In, Sunjay Guleria is hoping that American consumers are ready for Mumbai chic fashion. Aneesh Agarwaal, Payal Singhal, Pam Mehta. To fashionistas in India, those names are the equivalent of Calvin Klein, Ralph Lauren, and Donna Karan.
Read More »Catching Up With Kiva
Kiva's director of social performance illuminates how the nonprofit has confronted naysayers as it expands its microlending to the U.S.
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