Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Augmented reality , or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, iPhones, Facebook, Twitter, video games, and more), AR offers a serious opportunity for marketers to reach these important consumers. With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase.

1. Google is taking its war with Apple to a new front: video rentals in iTunes (currently the industry leader). YouTube has apparently sealed all the required deals with movie studios to enable on-demand streaming of movies from major studios--an evolution of its (slightly disastrous) experiment with renting indie movies a while back

This article is Part 5 of an 8 part series.

I have been in the trenches of both tactical and strategic corporate finance for over 25 years, including being a CFO of a $2-billion company.

"The cloud" is the biggest and most overused buzzword in the tech industry. You can't turn on the TV today without seeing ads from Microsoft , IBM, or Cisco touting the cloud in some form. Take the following IBM commercial, which attempts to define the lofty concept for consumers: the cloud does email, predicts traffic patterns, lowers energy bills, develops software, understands risk

Concerts and sporting events have long needed a way to efficiently fill every seat in the house. ScoreBig might be the ticket.

The facts paint a grim picture . Women make up half of the U.S. workforce but represent only 25 percent of the technology industry.

It's that time of the year again, when publicists everywhere pitch their most eco-friendly products in the silliest of ways. Let's hope they're at least diluting real environmentalism with reclaimed water. Happy Earth Day, everyone

Professional pyromaniacs (fine, engineers) employed by the insurance industry are finding increasingly sophisticated ways to recreate horrific natural disasters--and their research is helping companies avoid millions in losses. As wildfires rage through Texas and the U.S

It has been a year since BP helped make the ultimate oil company screw-up: blowing up an offshore oil rig, killing 11 workers, and then unloading 170 million gallons of oil into the Gulf of Mexico.

Today, Amazon announced a new feature for its Kindle e-reader called Library Lending, which will enable users to borrow e-books from more than 11,000 libraries in the U.S. The feature will launch later this year, and be available for all Kindle generations

An inside look at X Prize's all-star brainstorming session. The X Prize Foundation has grabbed A-list investors and CNN headlines for their industry-creating multi-million dollar innovation competitions, from commercial space travel to oil-spill cleanup .

Ramon Ray, journalist and editor at Smallbiztechnology.com , sums it up perfectly: "Small businesses can do BIG things using low-cost technology and readily available expertise." It doesn't matter if you're running a business out of your home, the local Starbucks (free Internet), or an abandoned warehouse, if you have the right tools to reel in a large consumer base, it's not necessarily important how small your business is because it's doing big things.

Ramon Ray, journalist and editor at Smallbiztechnology.com , sums it up perfectly: "Small businesses can do BIG things using low-cost technology and readily available expertise." It doesn't matter if you're running a business out of your home, the local Starbucks (free Internet), or an abandoned warehouse, if you have the right tools to reel in a large consumer base, it's not necessarily important how small your business is because it's doing big things.

Philips is selling its TV business to a Chinese volume manufacturer, while Apple TV gets more real every day.