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Knowing your content cold helps. But if you still feel nervous, try one of these simple tactics.

After decades worth of vision research, Minnesota-based conglomerate 3M has tuned up its Visual Attention Service, an algorithm that can scan all types of content to determine exactly where the average human eye is most likely to be drawn. Open a Website today, and you'll be struck with a circus of activity: bold headlines, splash images, dropdown displays, flashing ads. What grabs your attention the most?