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A short History of Earthquakes in Japan

Japan is situated in the collision zone of at least four lithospheric plates: the Eurasian/Chinese Plate, the North American Plate, the Philippine Plate and the Pacific Plate. The continuous movements of these plates generate a lot of energy released from time to time in earthquakes and tsunamis of varying magnitude and effects ( Geologist Callan Bentley discusses in great detail the geological setting of the Japanese Islands ). Written records of strong earthquakes date back at least 1.600 years.

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Chaos among Officials Bedeviled Japan During 2011 Tsunami Disaster

As Japanese officials consider whether and when to reactivate most of the country's 54 nuclear plants, a year after the Fukushima reactor disaster, they continue to face challenges to public confidence in the nuclear industry and its regulator.

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Brand vs. Branding: When Less is More

When it comes to branding, the larger danger is spending too much, rather than spending too little. It's a myth that having lots of brands and plenty of branding is good for business. After a certain point, both brands and branding cease to be useful–and, in fact, can be positively toxic.

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Going Out To Eat? Foodspotting Has Just The Dish For You

How do you create an app that helps users discover new foods? In this extended version of the conversation from our latest issue , we chat with Alexa Andrzejewski, the CEO of Foodspotting.

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The Painful Paradox Of Facebook Advertising Vs. Super Bowl Advertising

There’s a delectable irony in the fact that Facebook’s IPO was announced the same week as the Super Bowl. While they are both the subject of obsessive media attention, they actually represent two radically different versions of the future of branding and advertising.

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This Week In Bots: Nothing’s Gonna Stop Them Now–The Robot Revolution Is Everywhere

Quadrocopter Swarms Go Tiny If you're a fan of This Week In Bots you'll be exquisitely familiar with quadropters--the technology is blooming right now because the battery, motor, and control technology is ubiquitous and the stable flight platform offered by the design promises so much for the future of aerial robotics. That's why we've seen them dance, perform ridiculous aerobatics , and even build things .

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Tsunami Debris and North America: Is the Tail Wagging the Dog?

Recent weeks have seen a spate of news articles (three examples here , here , and here ) claiming that wreckage from the March 2011 Japanese tsunami has started arriving on the west coast of North America. Is that likely? [More]

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Tsunami Debris and North America: Is the Tail Wagging the Dog?

Recent weeks have seen a spate of news articles (three examples here , here , and here ) claiming that wreckage from the March 2011 Japanese tsunami has started arriving on the west coast of North America. Is that likely?

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Disaster Alerts Help Google Grow Its Competitive Ad-Vantage, Strengthen The Brand

Google's new Public Alerts are a continuation of the role Google took in the aftermath of the Japanese earthquake and tsunami in 2011. However, instead of simply providing ad-hoc portals to collated and relevant data post-disaster, Google's Crisis Response Team, a new release says , will work to "surface emergency information through the online tools you use every day, when that information is relevant and useful." Meaning if there's a hurricane headed your way, Google will make sure you know it somehow. But how much of this is about altruism?

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Pen Perfection

In the early 20th century, Japanese fountain pen maker Namiki was faced with a dilemma; merchants proudly displayed the company’s pens in shop windows, but they also complained that the pens’ vibrant colors were spoiled by constant exposure to sunlight. To address the issue, the company turned to the traditional ...

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This Week In Bots: Extra-Terrestrial Aircraft, Telepresence Cat-Stroking, And Robot App Stores

Drones on Titan Titan, a moon of Saturn, is mysterious and fascinating to us: Its cloudly atmosphere and slushy liquid-methane surface is a true glimpse into an alien world, and it's not too far away. We've briefly explored its atmosphere and its odd chemical-soaked surface, but

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Photo Issue 2011: Tomato Battle

"I went to La Tomatina alone from Valencia where I live. It seemed to me that about half of the guests had come from other countries.

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