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Ever wonder what is really motivating you to hit "retweet," "like," or "share"?

In this year’s NBA playoffs the Dallas Mavericks displayed an uncanny ability to come from behind and win. Uncanny because to do so implies a defiance of expectation – teams that are ahead should, obviously, have a greater chance of winning a game. However, new research from Jonah Berger and Devin Pope suggests that once we account for some basic psychological principles of motivation, the odds of winning might, in some cases, be reversed.