On Black Friday, Patagonia ran a full-page ad in The New York Times telling consumers not to buy one of their jackets because it takes so much water and energy to make. This was one element of the company's Common Threads initiative, a brilliant brand-within-a-brand that offers a roadmap for companies trying to promote themselves as environmentally friendly
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Feed SubscriptionLivermore and Russian scientists propose new names for elements 114 and 116
The International Union of Pure and Applied Chemistry (IUPAC) today recommended new proposed names for elements 114 and 116, the latest heavy elements to be added to the periodic table.
Read More »What’s Your Exit Strategy?
Four-time entrepreneur Joe Apprendi talks about exiting three companies and how his latest--Collective, a New York online advertising firm--could be his home run, an IPO. View the video on Inc.com at: http://www.inc.com/video/201111/how-i-did-it-joe-apprendi-collective-whats-your-exit-strategy.html
Read More »Price on Carbon Failing to Reduce Greenhouse-Gas Emissions
Alberta’s $57 million carbon-cutting program is failing, according to the latest report from the Canadian province’s auditor-general, Merwan Saher. Like many such programs around the world, it includes an emissions trading scheme , which allows polluters to meet their emissions reductions targets by buying carbon offsets from a selection of approved projects.
Read More »Price on Carbon Failing to Reduce Greenhouse-Gas Emissions
Alberta’s $57 million carbon-cutting program is failing, according to the latest report from the Canadian province’s auditor-general, Merwan Saher. Like many such programs around the world, it includes an emissions trading scheme , which allows polluters to meet their emissions reductions targets by buying carbon offsets from a selection of approved projects.
Read More »HealthPop video: Heart-starting device puts stop to sex?
Watch Nick Dietz break down the latest news on HealthPop
Read More »Werner Herzog Dives "Into The Abyss" With A Triple Murderer
The award-winning, death-cheating director of "Grizzly Man" and "Fitzcarraldo" gets up close and personal for his latest documentary.
Read More »Video: Putting insomnia problems to rest
We all know what a bad night's sleep feels like but imagine if that feeling never ended.
Read More »This Week In Bots: Don’t Take This The Wrong Way, But You’re A Terminator, Right?
PETMAN Cometh Come on, Boston Dynamic! Who are you trying to kid? You tell us PETMAN is the latest evolution of your human-form android that uses similar tech to your military BigDog, and that he's a development from an earlier prototype that included just legs
Read More »This Week In Bots: Don’t Take This The Wrong Way, But You’re A Terminator, Right?
PETMAN Cometh Come on, Boston Dynamic! Who are you trying to kid? You tell us PETMAN is the latest evolution of your human-form android that uses similar tech to your military BigDog, and that he's a development from an earlier prototype that included just legs. You point out that by adding a torso, arms, realistic walking, running, crawling, push-ups, and staggering motions (to avoid a fall if pushed) as well as synthetic sweat glands, he's perfectly designed to test out military clothing and hardware in lab situations
Read More »The Science of Happiness
Learn the latest psychology behind why it's hard to be happy, and take our quiz to learn how your contentment compares to that in other cultures [More] Presented By: Is your business ready for emergencies?
Read More »Audi’s A8 L W12 Arrives for 2012 with 500 hp and a $133,500 Price Tag
When the latest iteration of Audi’s A8 debuted for 2011, it presented a stupefying blend of artful design, cutting-edge technology, and business-class luxury. The standard A8 4.2 and the quick-to-follow long-wheelbase A8 L 4.2 made fine use of the automaker’s sonorous and refined 4.2-liter V-8 engine, producing 372 hp and ...
Read More »Primland’s New Tree House Retreat
Perched approximately 3,000 feet above sea level, the Golden Eagle Tree House—the secluded one-bedroom suite, overlooking the Dan River Gorge (from $425 per night)—is the latest addition to the Primland retreat, located in the Blue Ridge Mountains of Virginia. Accessible by a wooden bridge walkway, the tree house comprises a ...
Read More »Extreme ultraviolet movies reveal inside story of complex materials
(PhysOrg.com) -- A new X-ray movie technique using extreme ultraviolet (XUV) pulses from Artemis (link opens in a new window), one of the world's most advanced lasers, could help unravel the mysteries of phenomena such as magnetism or high-temperature superconductivity. The results are published in the latest edition of Physical Review Letters.
Read More »The Evolving Truth about Fracking for Natural Gas
An article in the November issue of Scientific American investigates the scientific truths about fracturing deep shales to harvest natural gas. But the story continues to develop in the news, so we've created this Storify file to track ongoing developments. Come back each week for the latest
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