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Creative marketers are launching new efforts to reach the Latin American community. Colin Spooner manages a consultancy launched by ad agency Pereira & O'Dell, whose majority owner is Brazilian advertising giant Grupo ABC.

Gary Hoover is an entrepreneur, writer, speaker and educator. He is the founder of BOOKSTOP and Hoovers, Inc. This is part two of my article series with Gary

Photograph by Jason Madara Creative marketers are launching new efforts to reach the Latin American community. Colin Spooner manages a consultancy launched by ad agency Pereira & O'Dell, whose majority owner is Brazilian advertising giant Grupo ABC.

Photograph by Patrick James Miller Creative marketers are launching new efforts to reach the Latin American community. Marc Speichert worked with Telemundo to launch a novela fan club. Marc Speichert Chief Marketing Officer, L'Or

Photograph by Patrick James Miller Creative marketers are launching new efforts to reach the Latin American community. Jackie Hern

Photograph by Matt Nager Creative marketers are launching new efforts to reach the Latin American community. Ruby Anik is responsible for managing the JCPenney brand and all of its consumer marketing campaigns, including multicultural outreach

Photograph by Matt Nager Creative marketers are launching new efforts to reach the Latin American community.

Photograph by Matt Nager Creative marketers are launching new efforts to reach the Latin American community.

By Aizhu Chen YUANBA, China (Reuters) - China has spent tens of billions of dollars buying into energy resources from Africa to Latin America to slake the unquenched thirst for fuel from its growing industry and burgeoning cities. [More]

* Waves brush U.S., Mexico after thousands evacuated * Floods in parts of Latin America, little major damage [More]