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If Matt Lauzon has his way, his online custom jewelry company will one day "take on Tiffany head-to-head." That may seem like a bold prediction, but consider that Gemvara , which is just more than a year old, had a $10 million run rate at the end of last year and, as of this spring, is venture capital funded to the tune of more than $25 million. The company allows consumers to customize jewelry by design, stone, and metal, and offers more than a billion styles from which to choose (including Kate Middleton-inspired earrings and a reasonable facsimile of Natalie Portman’s engagement ring). Lauzon carries no inventory; he sources his gemstones and diamonds from suppliers in the United States, then works with several manufacturers (also domestically) to produce the jewelry as it’s ordered.
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