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Building the $700 Million Workout

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When the infomercial company Beachbody introduced a set of fitness DVDs called P90X in 2005, the product bombed. Carl Daikeler explains how he turned it into $700m in sales. When the infomercial company Beachbody introduced a $120 set of home fitness DVDs called P90X in 2005, the product bombed.

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