What do you do when the product you conceived, nurtured and loved, fails to thrive? Aside from firing an employee , firing a product is the worst part of my job.
Read More »Tag Archives: light
Feed SubscriptionBrand Endearment: Why Super Bowl Ads Aren’t Dead Yet
There is an old truism in the sales profession--people buy from people they like. The same goes for brands. Being “liked” is certainly not the only reason people buy your product or service, but it’s the foundation of a strong and lasting relationship and something that needs to be nurtured and developed
Read More »Researchers at SLAC test collider closer to creating fully coherent X-rays
(PhysOrg.com) -- Many advanced laser technologies, such as laser spectroscopy, that use precise wavelengths of infrared, visible or ultraviolet laser light could benefit from using X-ray light as well. But to reach its full potential, that X-ray light must be just as coherent as the light from the optical lasers now in use a requirement beyond current X-ray laser technology.
Read More »Why Big Data Won’t Make You Smart, Rich, Or Pretty
If 2012 is the year of Big Data, it will likely be the year vendors and consultants start to over-promise, under-deliver, and put processes in motion that will generate insights and potential risks for years to come. This year will be the year of Big Data.
Read More »Study supports role of quantum effects in photosynthesis
(PhysOrg.com) -- Until a few years ago, photosynthesis seemed to be a straightforward and well-understood process in which plants and other organisms use sunlight to convert carbon dioxide and water into sugars, with oxygen as a waste product. But recent research showing that the light energy entering these organisms light-absorbing chromophore molecules may exist in two places at once as a quantum superposition has raised a new question: what role, if any, do quantum effects play in the vastly important and widespread process of photosynthesis?
Read More »The 3-D Printing Pirates Who Could Render SOPA Meaningless
The Pirate Bay loves to be controversial --how could it not be, with its very existence an affront to much of the political mechanisms of American government?
Read More »Generation Flux: Raina Kumra
Raina Kumra is a former documentary filmmaker, digital strategy guru at Wieden+Kennedy, and founder of Light Up Malawi, but is now a federal contractor--the Codirector of Innovation at the federal agency, the Broadcasting Board of Governors. @font-face { font-family: 'FCKaiserCondWebRegular'; src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot'); src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot?#iefix') format('embedded-opentype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.woff') format('woff'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.ttf') format('truetype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.svg# FCKaiserCondWebRegular') format('svg'); font-weight: normal; font-style: normal; } .kaiser, .kaiser a {font-family: 'FCKaiserCondWebRegular', Helvetica, sans-serif !important; font-weight: normal; letter-spacing: 1px; line-height:1; font-size:40px!important;color:#333; text-decoration:underline;} .kaiser a:hover {color:#666;} .kaiser {text-decoration:none;font-size:30px!important;} .sidebox {float:right;border:1px solid #e6e6e6;background-color:#fafafa!important;width:200px;padding:5px;margin:0px 0px 10px 10px;} .sidebox a {color:#e80681;font-weight:bold;} .sidebox p {font-size:13px;} .bottombox {background:#f2f2f2;border:1px solid #d8d8d8;padding:15px;} .bottombox img {display:inline-block;vertical-align:middle;width:50px;height:50px;padding:6px;} .bottombox a {display:inline-block;vertical-align:middle;width:70px;font-size:12px;line-height:1.2em; color:#e8007e;font-weight:bold;} Photo by Brooke Nipar "Fear holds a lot of people back," says Raina Kumra, 34. "I'm skill hoarding
Read More »Encounter at Dawn: Stephen Hawking, me, and an ATM
A black hole lenses the light of the Milky Way in the background (Credit: Ute Kraus amd Axel Mellinger) This weekend Stephen Hawking turns 70, an extraordinary physical accomplishment to add to an extraordinary list of physics accomplishments. Seeing this news reminded me of the the first time that I crossed paths with Hawking.
Read More »Beyond the Light Switch Wins 2012 Alfred I. duPont-Columbia University Award
Beyond the Light Switch , a Detroit Public Television two-part documentary hosted by Scientific American Associate Editor David Biello, has been awarded a Silver Baton 2012 Alfred I.
Read More »Researchers transfer the concept of an optical invisibility cloak to sound waves
Progress of metamaterials in nanotechnologies has made the invisibility cloak, a subject of mythology and science fiction, become reality: Light waves can be guided around an object to be hidden, in such a way that this object appears to be non-existent.
Read More »Researchers transfer the concept of an optical invisibility cloak to sound waves
Progress of metamaterials in nanotechnologies has made the invisibility cloak, a subject of mythology and science fiction, become reality: Light waves can be guided around an object to be hidden, in such a way that this object appears to be non-existent.
Read More »The Heliotrope House Automatically Follows The Sun Like A Plant
The sun is the greatest source of energy on the planet. Instead of spending money trying to fight its power in the summer (and supplement it in the winter), revolving homes maximize solar heat and electricity.
Read More »On the edge of friction
(PhysOrg.com) -- The problem exists on both a large and a small scale, and it even bothered the ancient Egyptians.
Read More »Management Lessons from Ebenezer Scrooge
The classic holiday story A Christmas Carol can teach us a thing or two about exceptional workplaces. Really.
Read More »Will 4G Interfere with GPS? Wireless Firm LightSquared Denies the Charge
The U.S.
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