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The CEO of Likeable Media shares 3 pearls of wisdom he received as an up-and-coming entrepreneur.

Dave and Carrie Kerpen got so much buzz when sponsors helped foot the cost of their big wedding that they opened Likeable Media, a social media firm now in New York, Boston, Chicago, and Mexico City. Here Dave tells that story--and what you need to know about word-of-mouth marketing in the new year. View the video on Inc.com at: http://www.inc.com/andrew-maclean/how-i-did-it-likeable-media-dave-kerpen.html