Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

How an emotional investment leads to a physical purchase, and why iPhone apps are Gillette 2.0. When I first began shaving at the tender young age of 16, I chose a Gillette razor. It seemed far cooler than my father’s buzzing electric shaver.

Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, speaks about marketing and branding and how to successfully navigate them. View the video on Inc.com at: http://www.inc.com/video/201111/live-chat-martin-lindstrom.html

Imagine going to work on a Monday, only to find that everything in your work environment changed overnight. The corporate reception area is gone, along with the receptionist, who could barely be bothered to acknowledge the likes of you, anyway

It was close to midnight, Pacific Standard Time, as one truck after another crept down a quiet, gated village road in the heart of Laguna Beach, one of the most beautiful oceanside communities in Southern California (as well as one of the most affluent and most expensive). Most of the ornate, sprawling stucco houses were in shadows, their owners asleep--with the exception of the very last house on the block. Considering the time of night, it was unusual to see one, let alone several, vehicles on the road