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The Secrets of Successful Co-brands

Brands are judged by the company they keep. These partnerships are innovative because they are fresh, unexpected, and also increase awareness.

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Old Hollywood Beauty With Natural Formulas

From the beginning, True You Cosmetics was a labor of love. The cosmetics line was created my Jessica Truesdale, a sociology major at Spelman College who started doing make-up artistry at age nine, and began developing the blueprint for her line in high school.

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