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Traditionally, new product marketing assumes first-time purchases arise from an orderly chain of events. The effective commercial starts the engine turning by generating brand awareness, which begets interest, desire, and finally consumer action, with planned purchases popping out the other end.

Dont add to the marketer bashing: avoid these pitfalls and be a marketing hero. Why all the hating for marketers? It seems that those of us responsible for creating a compelling message about products and services are under some heat these days.