In a Q&A with Inc.com, OfficeMax founder argues that consensus-building is over-rated. Sometimes a leader just has to decide
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Feed SubscriptionSeth Godin: You Should Date Your Customers
The marketing expert offers his tips today at the World Business Forum on what innovative marketers are doing to lure new customers to their brands. "Have we branded ourselves to death?" Seth Godin asked the audience Thursday at the World Business Forum in New York City
Read More »A Nutrition Label For Building Products
We know what ingredients are in many of the products we buy, but often have no idea what the buildings we spend our lives in are made of. The Building Product Transparency Project is trying to change that
Read More »Facebook’s 880 Pages About You!
The social network is watching your every move, and your friends. And while it isn't as nefarious as Big Brother, do we really want our profiles to become another marketing space?
Read More »Case Study: Targeting the Right Market
Fun and Functions products for special-needs kids were a hit with parents.
Read More »How To Get A Job In America
Job boards and Craigslist don't work because everybody's already there.
Read More »Danger! Article Up Ahead!
What has become the underlying reason for why we do things in our lives?
Read More »Tips for Running Daily and Local Deals
Inc. has covered the Daily Deal and Local Deal space quite extensively over the last year or so. In fact my colleague Eric Markowitz has reported on the death of daily deals (and their resurrection ) in the last few weeks.
Read More »Mini-Marketing Strategies
Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money.
Read More »Should You Upgrade Your Phone?
The iPhone 5 is coming, is your business ready? Here's a look at some of the expected features, and how they can impact your business. In the world of tech, Internet rumors often turn into cold hard facts—sometimes overnight
Read More »LEED 2012: The USGBC Adds Teeth, Real-Time Reporting To Its Green Building Ratings
Responding to criticisms that its ratings can be meaningless and easily gamed, the USGBC is introducing new rules so buildings must continually recertify and measure their energy use against their neighbors.
Read More »Five Ways To Friend The Class of 2015
Over the next few weeks millions of incoming college students will make the trek to college as the head of their own households for the first time, creating a massive opportunity for brands to create lifelong loyalties for first-time decision makers. Learn five ways to friend the Class Of 2015 from the brands that are getting it right. As August comes to a close, you’ve probably noticed the barrage of “Back to School” ads that hold your every neuron hostage.
Read More »ClearEdge Wants To Put A Refrigerator-Sized Fuel Cell In Your House
If you have $60,000 to spare and like to show off to your neighbors, ClearEdge Power may have the product for you: a giant fuel cell that can power up your house, and perhaps take you entirely off the grid. Bloom Energy burst onto the clean energy scene last year with the Bloom Energy Server (you know it as the Bloom Box), a so-called fuel cell "power plant in a box" that can run on natural gas, hydrogen, or biogas. Bloom has cornered the big business fuel cell market, with installations at eBay's headquarters, multiple AT&T sites, Adobe's headquarters, and more
Read More »Chatting With the Spanish Wine Diva
It wasn't too long ago that traditional riojas and sherries were the only wines associated with Spain. And while the crazy popularity of Spanish cuisine has definitely bolstered appreciation for the country's wines in America, Katrin Naelapaa, executive director of Wines From Spain, makes it her business to ensure Spanish grapes get just as much love as their Italian and French counterparts. Naelapaa, who's been with the company since 1992, tells us how she helped build the once-fledgling industry into a $2 billion export business
Read More »How to Qualify a Sales Lead
Learning how to properly qualify a sales lead can be the difference between landing a juicy new business deal or wasting lots of energy barking up the wrong tree. Before the Internet flattened the business world, salespeople used to put significant energy into every single sales meeting. When sales prospects were few and far between, each one would warrant a high-level of attention and courting.
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