Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Find out what happens when a journalist crowdsources a piece about a crowdsource company to the people who work there. From DARPA soliciting the masses to design aspects of next generation combat vehicles , to

B2B companies have traditionally been laggards in social media , unlike their quick-adopting consumer counterparts. One reason is that B2B doesn’t facilitate the instant easy connections with customers or prospects that B2C can do so well

Starting a retail business isn't cheap. Here, Sharon Munroe shares how much it cost to open a consignment store in Austin

"Private reserve"?

Too many entrepreneurs neglect to make themselves a priority in their own business.

Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it's not really your brand's fans you need to worry about--it's their friends. Forget Facebook fans; brands need to target the friends of fans.

Bootstrapping start-ups are rethinking their traditional advertising budgets in favor of viral marketing, but are they just chasing their tails? Experts weigh in. Jeffrey Harmon laughs when he hears the question, "how do you create a viral marketing hit?" Harmon, who gained fame for parlaying $500 and an idea for a funny video into millions of YouTube views and the world's most popular tongue cleaner, understands it's not quite that simple

%excerpt% Go here to read the rest: Think Quarterly Released

Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. We will release the full report during the week of July 25th. Not all of the insights we learned will make it into the final report

Mobile applications can be one of the best ways to keep your consumers engaged with your brand as they are on the move. But first you have to decide whether or not you actually need it. Heres how to make that decision

Adobe Buys Echosign . Desperately keen to preserve its flagship PDF format in a complex and changing online world, Adobe has bought "the premier electronic signature provider" to enhance PDF security with automated secure signatures and form-filling for advanced digital contract drawing-up. The PDF is not going anywhere yet..

Veteran entrepreneur of Silicon Valley shares his funding stories, what he's learned about the entrepreneur/investor relationship over the years, and the best way to pitch to a venture capitalist. Funding Stories When I was at E.piphany, my last startup, I was negotiating with a company called Infinity Capital at the time

Check-ins on Foursquare answer one central question: Where are you right now? But they provide little explanation of what you're doing there

The local bar scene has always been a mystery. Step into a pub on any given night and you might get a bro-filled fratfest dominated by Polo-clad Murray Hillers. Another evening could attract a smaller, older crowd, shouting out answers at trivia night.

You probably wouldn’t expect The University of Southern Mississippi to be accepting national awards among top marketers from American Express or Coca Cola, but in June, the university’s president, Dr. Martha Saunders , took home its second Public Relations Society of America (PRSA) Silver Anvil Award, as well as several Silver Anvil Awards of Excellence. While the daunting task of branding a University is a far cry from branding a small business, I jumped at the opportunity to learn a few things from the woman who increased Southern Miss’s national media coverage by over 800 percent, web traffic by 107 percent, the alumni association by more than a 1,000 members beyond its goals and freshmen enrollment by 14 percent