Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Four entrepreneurs offer Artsicle their marketing ideas and help the start-up craft a following.

%excerpt% Read this article: The Way I Work: Alison Pincus of One Kings Lane

Known for her blunt leadership style, Bartz also makes a deep impression online, according to digital footprint tracker PeekYou. Yahoo CEO Carol Bartz has huge digital feet

Whenever someone says "company growth", they usuallymean sales. Sell more widgets, add more salespeople, move into more markets, make more phone calls, buy more advertising. But what about other ways to grow

Do you believe that there exists a right way and a wrong way to market your business?

Social media influence index, Klout, allows brands to slip customized Facebook pages and offers to its most influential followers. Facebook is throwing up a red velvet rope around a new VIP page.

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. When TV commercials for the Snuggie launched in October of 2008, they were difficult to take seriously.

Pretty much everyone uses Google to find local businesses. Here's how to make sure your company stands out

How can you get your non-sales employees to help "sell" your business? If you have salespeople, you know what they're usually motivated by: cold hard cash. And if they're not, they shouldn't be your salespeople

A new school for 30 under-30 marketers opens at the Cannes Lions festival. But can creativity be taught in a week? The Cannes Lions was once an event solely for advertising creatives

Over the past month, I attended three conferences. Each one brought together some of the greatest minds in B2B sales and marketing. Sadly, some of their presentations distracted us from their important messages

Use Google Goggles to scan bands and art (not clunky codes) to download free stuff in the new HTC Sensation 4G ads, a first-of-its-kind collaboration between Deutsch L.A. and Google

Viral marketing and word-of-mouth are no longer enough to make your product and brand visible in the relentless onslaught of today's promotional media. Innovation in marketing is perhaps more important than product innovation

Airfarewatchdog is one of the best websites to filter through the madness and get the best deals on your next business trip. Booking air travel on the Internet used to be a simplified process. You went to Travelocity, Expedia, or relied on your internal business travel coordinators to set it all up.

It's not guesswork. Build solutions not just based on features and functions but in accordance to how your customers use handheld devices in their everyday lives. These days it is rare to find someone who doesn't rely on a smartphone or some kind of handheld device and a slew of mobile apps to stay productive at work, on the road or even in their home.