Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Read it and tweet : Social media takes a lot of time, but it pays off, says a report released today. Ninety percent of marketers surveyed say that social media is important for their business, with the self employed and small business owners with two or more employees "more likely to strongly agree," says the 2011 Social Media Marketing Report, which surveyed some 3,300 marketers. The No

"Every 30 seconds, a Latino turns 18 years old." Marketers, take note. Univision, the Spanish-language network, outperformed NBC in primetime last week, which makes twice in four weeks that it achieved the feat against the so-called "Big Four"--ABC, NBC, FOX, and CBS.

Prospecting, Sales, Marketing – oh my! It can all feel quite overwhelming and frustrating at times, can’t it? Recently, I spoke with an acquaintance who has been in the job market for over a year. I noticed a pattern in John’s marketing of himself that I’ve seen in many business owners as well.

I met Jake Cook after sharing content at the innovative HatchFest.org, a creativity/film festival gathering held in Bozman, Montana. Innovation can happen anywhere and developing communities on their talents is something I have a strong passion for.

With the launch of the Nintendo 3DS this Sunday, the company continues its history of revolutionizing how games play, and how we play with them. While I have issues with Nintendo 3DS as a gadget , there is no denying that it is a remarkable gaming machine. With the 3-D capabilities come interesting media opportunities--it allows you to take 3-D photos, a 3-D version of OK Go's "White Knuckles" music video comes with the handheld, and Netflix will stream in 3-D this summer

Photograph by Erin Patrice O'Brien Photograph by Erin Patrice O'Brien Inspired by Super Size Me director Morgan Spurlock's bold new documentary about the ubiquity of branding messages in our daily lives, we embark on our own no-holds-barred exploration of the relationship between content and advertising.

Drive through the Midwest and it's only a matter of time before you hit corn and soy fields that stretch as far as the eye can see. It's no surprise, really--the U.S. government lavishes the two industries with cash, spending $15.4 billion in subsidies for corn, cotton, rice, wheat, and soybeans in 2009 alone.

Writing a Business Plan, Section by Section Are you starting a business?

Google 's Musicians@Google production just released an exclusive interview between Lady Gaga and Marissa Mayer. How could we not pay attention? This is, after all, a perfect pop-culture-tech-innovation-creativity storm as far as we're concerned

Frank Gruber, CEO and Co-founder of Tech Cocktail, and Travis Kalanick, a longtime Silicon Valley entrepreneur who runs online car service Uber--and is a Groupon client--responds to the company's presentation at SXSW, taking the opportunity to call them out for shoddy service.

The Boston startup plans to disrupt Groupon and Foursquare by making a game that combines the genius of both, and imagines how the benefits of games can extend beyond business. Thousands of SXSW -goers packed like dominoes onto the escalators of the Austin Convention Center on Saturday, waiting to hear Seth Priebatsch, the 22-year-old founder and "chief ninja" of Scvngr , proclaim the future of location-based apps

It's not all beer-pong and barbeque at SXSW. Isn't the Interactive portion of the festival supposed to be about sharing ideas?

%excerpt% Original post: How to Market Your Business at SXSW Interactive

British MPs want compulsory finance education in schools, but there's mixed evidence on effectiveness. At the epicenter of the housing crisis was a black hole of financial literacy--masses of consumers making calculations with unrealistic mathematical expectations . To avert another capitalist catastrophe, 300 British MPs are calling for mandatory personal finance education