Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. If you're like many start-up founders I know, you’re on a limited budget , have limited manpower, and you're working in an industry that's new to you.

Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers. It seems the more market intelligence top executives possess, the less in touch they are with their target audiences

Everyone is talking about it. And that's no accident

A growing number of young entrepreneurs are launching serious businesses with great potential--and many of them arent even old enough to drive.

Youve decided to sell your business.

Digital Project Manager, Fast Company Marketing: Fast Company's growing Marketing team seeks an experienced Digital Project Manager to oversee strategic planning and day-to-day implementation of custom advertising opportunities with the Brand. The ideal candidates will be creative digital thinkers with experience with online ad operations and ad sales (mobile experience a plus) along with a familiarity with the breadth of technologies and processes used in online advertising

Digital Project Manager, Fast Company Marketing: Fast Company's growing Marketing team seeks an experienced Digital Project Manager to oversee strategic planning and day-to-day implementation of custom advertising opportunities with the Brand.

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight

Email marketing fails when a message contains just biz-blab and fake emotion. Here's how to write a note that generates real leads. One of the weirdest phenomenons I see: otherwise articulate people who lapse into biz-blab and jargon as soon they try to write an email pitch.

Email marketing fails when a message contains just biz-blab and fake emotion. Here's how to write a note that generates real leads.

Chances are, your company is just a lightweight when it comes to being eco-friendly. Want to go hardcore

Dealing with the same old growth problems?

The president of the Zen Marketing Group explains how being an entrepreneur is similar to being a newlywed, and other great advice she's received. Being an entrepreneur is similar to being a newlywed: Everyone has a piece of advice to "gift" you with