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If your long-term customers are leaving--and not coming back--you're probably making one of these mistakes.

Keeping motivation high in a start-up is important everyday, but it's especially crucial during crunch-time.

Engage your audience and win new customers. Here's how, including tips from Shama Kabani, president of the Marketing Zen Group.

Our expectations have everything to do with how much we like a new product or experience. Your marketing needs to reflect this

They're low-cost, and provide the typical office amenities--conference rooms, photocopiers, etc. But there are other less tangible benefits for entrepreneurs. Garages and bedrooms may be the archetypal home of scrappy new ventures, but these days entrepreneurs have another option when it comes deciding where to locate a fledgling business: coworking spaces.

Somewhere along the line between brainstorming and testing new ideas in the marketplace, your research is failing. Here's why

Forget the long-stemmed roses and tickets to Broadway plays. I've found smarter ways to woo my company's best clients. I'm often struck by the similarities between professional and personal relationships.

Social media is a great way to promote your business but spending too much time connecting online can burn you out. Here's how to get your spark back. One of the best things about being an avid reader is that moment you stumble across a phrase that clearly describes something you've experienced but didn't previously have the words for

If you think that PR is just about the press mention, think again. A great media campaign can actually make you money.

How can you tell if your e-commerce company is going to grow or fall flat on its face? These three measurements hold the key.

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To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States.

Use these 9 free tools to measure 'social media sentiment' around your company, your brand, or even your own name. Welcome to Metrics Monday, a recurring series where I'll cover a particular digital marketing metric each time. I'm kicking things off today with Social Media Sentiment

In a previous Fast Company article , I wrote about hitchhiking. Specifically, what I’ve learned about hitching a ride in semi-rural South Africa and how these strategies apply to marketing. I learned something by accident last month that took my thumbing skills to a whole new level

Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI. Some make you laugh , others (attempt to) make you cry.