Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

See which parts of social media and brand stewardship to manage yourself--and which to delegate.

FedEx's response to one of its employees chucking a customer's computer monitor over a six-foot fence shows how your company should respond to a PR disaster. If you haven't seen it yet, here's a 21-second video that'll make your blood boil. And no, it's not a joke

It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs.

It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here's how to make it work for you. One social site has captured the attention of the masses recently...

Your "on the street" employees can be an important resource for business-building ideas. It’s crazy to think that all great ideas need to come from you or from your top managers. Chances are, your employees who are your “feet on the street” know more about your customers than you might.

Your "on the street" employees can be an important resource for business-building ideas. It’s crazy to think that all great ideas need to come from you or from your top managers. Chances are, your employees who are your “feet on the street” know more about your customers than you might

With the Japanese launch of Sony's new handheld gaming device PlayStation Vita this weekend, the company is hoping to outplay not only the Nintendo 3DS, but also smartphones and tablets. We spoke with Sony's director of hardware marketing John Koller about how Vita can compete in the brave new portable world.

Mobeam, a start-up partnering with P&G on digital coupon scanning technology, made a big announcement.

When I started VIA in 1993, my mother sent me a card with the famous quote from Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” I believed it then, but now I know it to be the truth

If you haven’t made your marketing to-do list for 2012, this should give a good head start. Here’s a trivia question for you: What was George Harrison’s last released single?

Can't compete with Wall Street salaries? Use these creative strategies for attracting the best Gen-Y talent. While building your business , you are probably overflowing with ideas and enthusiasm.

Women control $13 trillion in consumer spending. But most of the assumptions you make about them in your marketing are way off

Picture this: You are sitting in, say, a Bermuda hotel on vacation. Suddenly you are struck by a crazy idea for a new soft drink taste

Start-up founders don't just wake up one day and decide to launch something entirely different. It's a gradual--and more grueling--process.

Here's what you need to know to plan a publicity stunt. Plus, David Meerman Scott, who wrote The New Rules of Marketing & PR talks about what the Chilean miners have to do with it. View the video on Inc.com at: http://www.inc.com/video/201112/how-to-create-a-publicity-stunt.html