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Susan Southerland, president of Just Marry!, a wedding and event planning company, talks about how to interact with today's bride"and the most famous recent one, Kim Kardashian. View the video on Inc.com at: http://www.inc.com/video/201112/success-stories-susan-southerland-just-marry.html Advertisement: Win New Customers

With business on the rocks, Susan Southerland was cutting back on everything. Could she really fire her best pal?

Laura Kalamets looked out a restaurant window during a Valentine's Day lunch with her boyfriend and saw a public bus with an ad on its side that read: "Laura, Will You Marry Me?"