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Visual Revenue Founder Dennis R. Mortensen Hijacks Your Homepage For Bigger Ad Dollars

Okay, maybe "hijack" is too strong a word--but Visual Revenue's "front page automation platform" gives media companies a scientific new tool to position their websites for the highest possible ad revenue. It's not, well, news that print advertising revenue is in free fall. Newspaper advertising peaked in 2000 , and in 2010 was down more than 50% from its highest point.

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