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A sampling of the unusual pitches at this year's showcase of 14 fund-seeking start-ups. DreamIt , a start-up incubator founded in Philadelphia hosted a demo day in Midtown Manhattan Wednesday for about 250 attendees, many of them venture capitalists and angel investors looking for the next Dropbox or Scvngr. Fourteen teams presented the start-up companies they have been developing for the past three months.

Tackling the topic of neuromarketing for Fast Company magazine, our author finds himself talking to the CEO of top neuromarketing firm NeuroFocus, and wonders how much can Pradeep really tell from his brain scan. I'm in a ballroom inside New York's Marriot Marquis at the 75th annual Advertising Research Foundation conference, meeting with A.K. Pradeep, founder and CEO of NeuroFocus, a Berkeley, CA-based research firm that analyzes brain waves to reveal what consumers really want.

The Oregon city is the first to use IBM's app to help cities figure out how policy can affect the lives of their citizens. But can any algorithm quantify the whole experience of city living?

Twitter users have shorter relationships. iPhone owners have more sex. And Big Macs cost 50 percent more in Brazil than in the U.S., but are much less in India

Walking down a residential street in the evening, you might find yourself glancing through the brightly lit windows of the houses you pass. As you peek inside, you take stock of the occupants’ selections: the mahogany chaise lounge with the curved armrests in one house, the sleek leather couches and minimalist paintings in another

University of California, San Diego students will be going to Jordan soon to take part in an archaeological dig that's decidely futuristic: As they uncover artifacts and structures in the soil, they'll be using high-quality 3-D scanning to record accurate positional details--rich data that could be incredibly useful in the future. Instead of using expensive and complex imaging systems like LIDAR, however, the team will use a hacked Microsoft Kinect to do the job for them

After Hotels.com founder Bob Diener sold to IAC in 2003, he went to kite-surf camp in Costa Rica.

That's right--when you reach for your cell phone, though you are unprovoked by a beep or a hum, you are a slave of biology. And of our modern-day dependency on gadgets. You might laugh, but do you find yourself reaching for a vibrating phone in your pocket, only to discover that it's not there?

%excerpt% Excerpt from: 10 Tips on Hiring for Creativity

After two decades of working with the tech giant, Darryl Peck opened a small Apple retail store called PeachMac.

Some are calling him the next Tony Robbins.

Scientific research has proven that Google and the easy access to information that it provides can be detrimental to memory. Practice these four tricks to reverse the brain drain

"We want consumers to have a great time," says SCVNGR founder Seth Priebatsch, "and we also want business to love it enough that they're willing to pay for it." SCVNGR is a company that takes fun very seriously. Upon entering their office complex in Cambridge, MA, you'll notice quickly that this is no ordinary workplace.

Foursquare gets hundreds, if not thousands, of brand requests every week. Here's how to forge a partnership with the in-demand service, and to reach customers who might get lost in the shuffle on Facebook or Twitter

Netflix will expand its streaming service to 43 countries throughout Latin America and the Caribbean, the company announced Monday, its largest international expansion so far. On word of the news, Netflix's share price shot up to $283, hitting a 52-week high. The move is yet another part of Netflix's plan to bring its online subscription service beyond the U.S