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Maps are everything in a new mobile landscape. The company that controls them controls what can be done with location. When Apple announced it had developed its own homegrown maps system at its World Wide Developer Conference today, it wasn't just introducing another new feature for the iPhone.

Sure, "mobile marketing" sounds intimidating. But check out these easy ways to get your feet wet.

Don't think it's possible? Try these 10 tools to give yourself a productivity boost. I don't know about you, but I can't function without having a lot on my plate.

It takes one to know one. So we asked a range of successful entrepreneurs to name the companies they admire most and why. If it takes one to know one, who better to know great companies than entrepreneurs who have started great companies?

Tina Fey’s "Bossypants" was the inspiration for Ask.com to try out improv techniques to invigorate its team. Here's what happened when they got off their duffs and found their inner monkey saddles. When we last checked in with Ask.com, the grandaddy of question and answer platforms was changing direction.

%excerpt% Read the rest here: How This Gay Social Network Went Mainstream

Want your app to be the next Angry Birds or Pinterest?

As announced this week, the new Apple TV brings a new UI, better internal specs, and full HD capability to the table. But there's the business equivalent of an Easter egg hidden in it for Netflix subscribers: From now on, if you want to join Netflix you can do it through your Apple TV, and Apple handles the payments via its iTunes back channel. Essentially it works like this: The Apple TV functionality hinges on your iTunes user account, the same kind that's powered 25 billion app downloads to date

Here's how one Israeli company acquired a start-up company, and helped innovation, independence, and creativity flourish there. It is the dream of many entrepreneurs to build something great and have their company acquired.

New research on just how many marketing messages it takes to completely turn off a customer. Mae West said that too much of a good thing can be wonderful. Obviously Ms.

Words of wisdom from Norm Brodsky, New Orleans Mayor Mitch Landrieu, Alexander Osterwalder, and the founder of Warby Parker. After an inspiring day at Inc.'s GrowCo conference , I headed to the historic French Quarter of New Orleans, where Arnaud's hosted a tweetup.

Breaking news from your editors at Fast Company, with updates all day. FBI Arrests Members Of LulzSec, Anonymous .

He was the cofounder of Quattro wireless and helped launch Apple's iAd. Now Lars Albright, CEO of SessionM, has a new trick to stop you from ignoring ads in mobile devices: You'll be playing along.

Breaking news from your editors at Fast Company, with updates all day. Apple To Use Bloom For Its Cloud .

The best apps are always on, always alert, and always ready to help your employees seize an opportunity.