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How Enticing Opportunities Can Drive Companies Off Course

Daniel Goetz, founder of GoodPop, an all-natural frozen treats company, tells Fast Company how entrepreneurs can benefit by occasionally wearing blinders. [twistage ff34ba962378a] Want more great ideas from top entrepreneurs?

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To Find New Audiences, Reach Out To The Fringes

Wanting to lure new audiences to your website or brand? John Wiseman, vice president of marketing and partnerships at Thrillist, tells Fast Company how they work with would-be competitors to find new fans.

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Fostering A Culture Of Accountability

Edward Saatchi, founder of NationalField and Obama 2008 campaign staffer, tells Fast Company how a culture of accountability helped the campaign achieve its goals.

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