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How Enticing Opportunities Can Drive Companies Off Course

Daniel Goetz, founder of GoodPop, an all-natural frozen treats company, tells Fast Company how entrepreneurs can benefit by occasionally wearing blinders. [twistage ff34ba962378a] Want more great ideas from top entrepreneurs?

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The Key To Austin’s Success

Susan Davenport, senior vice president of the Austin Chamber of Commerce, tells Fast Company how the city--home to the uber-popular SXSW festival--stays vibrant. [twistage a61f4ef0faa88] Want more great ideas from top entrepreneurs? Our cameras were at SXSW; check out more videos on 30SecondMBA .

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To Find New Audiences, Reach Out To The Fringes

Wanting to lure new audiences to your website or brand? John Wiseman, vice president of marketing and partnerships at Thrillist, tells Fast Company how they work with would-be competitors to find new fans.

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How Culture Can Hold Your Team Together

Leslie Bradshaw, president and cofounder of data-visualizing agency JESS3, tells Fast Company how her company's culture is the fiber that keeps her far-flung team working together successfully.

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