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Moustache Madness: Movember Emphasizes Fun, Not Guilt, To Raise Millions For Cancer Programs

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Movember cofounder Adam Garone describes how to grow a massive charitable community by bringing the fun. Adam Garone never thought a silly beer-fueled bet to grow a mustache would turn into a multi-million-dollar global charity and the largest non-governmental funder of prostate cancer research. Seven years later, Movember expects more than 600,000 men to ask their friends to contribute donations in exchange for growing an artful caterpillar lip in the annual Movember mustache challenge, which starts Nov.

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