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Untangling Blockbuster And Dish Network’s Pricey Netflix Alternative

On Friday, Dish Network and Blockbuster held an event called "A Stream Come True," where many assumed the two companies would finally reveal what they've been working on since the acquisition five months ago. How would Dish revive Blockbuster, a badly bruised brand, to compete in such a crowded and competitive space? "When the technology changes, when the customer changes, you better change," began Dish Network CEO Joe Clayton Friday.

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