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From "Chinatown" to "Flight of the Conchords," the director of "The Muppets" reveals all of the secret references he snuck into his first feature film. After a warm and Fozzie (wocka, wocka!) welcome in theaters over Thanksgiving, The Muppets are now a certifiable hit, poised to top the box office

How Elf on the Shelf createdand convinced CBS to aira "special" commercial for its product. Elf on the Shelf , Christa Pitts's Marietta, Georgia-based company, is one of the fastest-growing private corporations in the United States.

This month's The Muppets movie tries to reverse decades of brand mismanagement. table p {font-size:15px !important;line-height:1.3em !important;padding:8px !important;} THE FAULTTHE FIX Selling out Some fans balked in 1996, when their beloved Miss Piggy started shilling for Baked Lays, and then again in 2006, when she appeared in a Pizza Hut commercial to sing suggestively about "Cheesy Bites." Kermit's bizarre Ford Escape Hybrid ads didn't fare much better.

The retail music landscape may be walking dead, but the carefully curated soundtracks to the Twilight franchise are alive and well, thanks to music supervisor Alex Patsavas "marriage" of story and song, featured in the upcoming Breaking Dawn--Part 1. Darkness may have washed over the retail music landscape (RIP, Tower Records ; Fare thee well, Virgin Megastore ), but hordes of teenagers dressed in black and clutching hardcover books nonetheless descended upon Hot Topic stores in malls across America last weekend for a nationally synchronized CD listening party. On November 5th , Twi-hards, those obsessive, dedicated fans of Stephenie Meyer's Twilight book series and the blockbuster movies it spawned, gathered to listen to the soundtrack to Twilight Saga: Breaking Dawn--Part 1, just as they had in 2008 , 2009 , and 2010 .

Brands are judged by the company they keep. These partnerships are innovative because they are fresh, unexpected, and also increase awareness.

Chris Paine, director of Who Killed the Electric Car?, is back with the story of the dead vehicle's remarkable resurrection. When Who Killed the Electric Car?

With the likes of Whedon, Smith, Groening, Del Toro, and Roth as interpreters, Morgan Spurlock explores what's become a pop culture mainstay in Comic-Con Episode IV: A Fan’s Hope. Commonly, and mistakenly, considered the domain of smelly dudes in freaky costumes, Comic-Con has emerged as the epicenter for pop-culture influence and a hotbed for creativity

The iPhone 4S, officially due to arrive in consumers' hands on Friday, has already been given a thorough test by hand-picked reviewers. What did they conclude?

The creator of the popular online comic strip " Piled Higher and Deeper " has turned it into a feature film.

Every day just became your own personal film festival. Launching today, Prescreen is calling itself a "social movie discovery platform" that's designed to "give filmmakers and distributors an alternative to traditional advertising and distribution channels." That is, it's a web interface wrapped in a social network to a curated catalog of films that may otherwise have had difficulty finding a distribution deal.

This and more important news from your Fast Company editors, with updates all day.

John Warrillow explains how professionals-such as architects, accountants, doctors and dentists-can grow their business beyond themselves. Dear John: I'm a criminal defense lawyer. As much as I would like to, I don't see how I could apply the Built To Sell philosophy to my practice

What works in social media marketing? Klout, Wildfire, and Mr Youth reveal results from their most successful campaigns

Meg Cadoux Hirshberg examines the limit on what your spouse should know about the companys problems. In the early years of Stonyfield Yogurt, my husband, Gary, and I acted like the three wise monkeys

The new documentary Senna tells the story of the life and tragic death of Formula One racer Ayrton Senna, whose fatal crash at the San Marino Grand Prix led to a host of safety innovations for the sport. Fast Company spoke with screenwriter Manish Pandey about the movie and how Senna's death brought a new era of innovation for Formula One to life