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Netflix’s Big, HBO-Inspired, 10-Year Bet On Original Content

The pilot episode of a new television series can send it rocketing toward ratings success, renewal, and eventual syndication, or plummeting toward cancellation. But in the world of Internet TV, says Netflix , "don't expect overnight results." That's the message the company sent yesterday while announcing its quarterly financial results. On Monday, the company released its first-quarter financial earnings, and beyond the immediate results (26 million global streaming users, $870 million in revenue, a $0.08 loss per share), Netflix spent time qualifying the benefits of its original programming efforts

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Marketing Lessons From the ‘Little Guys’

Big businesses need to lighten up, get creative and take a few cues from small business owners. It's usually assumed that when it comes to marketing, small businesses can always learn from their larger counterparts, right?

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Bringing Order to Crazy Creatives

Behance founders Scott Belsky and Matias Corea want to fulfill a broad creative industry need--for better organization--with web tools, events, even notebooks. How Behance Brings Order to Crazy Creatives Behance founders Scott Belsky and Matias Corea want to fulfill a broad creative industry need—for better organization—with web tools, events, even notebooks.

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"American Idol" Gets One-Stop Social Platform From Peel, The Next-Gen TV Guide

Peel, the app that learns your television tastes and turns your iPhone in a remote control , launched with the aim of creating a next-generation TV guide . "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing." Today, the startup, which has raised more than $24 million in VC funding, finally unveiled its social experience at SXSW.

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Votizen Brings The Empowerment Of The Internet To Elections

Before political campaigns were all over blogs, Meetup.com, YouTube, Twitter, and Facebook, there was USA.gov, cofounded by David Binetti in 2000. The site, which was the platform for the first ever webcast from the Oval Office, is now the U.S. Government's official portal

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How I Got My Business Model Right With My Second Company

The CEO of Stage 2 Networks, an Inc. 5000 company, recaps his $100 million education. In 1999, Joe Gillette was managing his telecommunications firm, Gillette Global Network, out of New York City, generating revenues of $10 million

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The Social TV Space Heats Up

Social TV start-up GetGlue closes a $12 million round but it has plenty of competition. GetGlue, the fledgling social network for TV watchers and other entertainment, has raised $12 million in new financing from new and existing investors. The two-year-old company's apps and website lets its two million registered users check in to TV shows and other entertainment while chatting to other people and picking up recommendations.

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The New Rules of Gamification

Gamification isn't just about badges and trophies. Experts weigh in on what you need to make next-generation customer rewards really work for your business

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Don’t Shoot The iMessager: Why Cell Phone Networks May Soon Have To Shrink Your Bill

Tomorrow Apple is due to launch its iOS 5 update to the iPhone, iPad, and iPod Touch's systems, bringing iMessage with it. Because of this, and other new tech, how your cell phone provider charges you for your service may be close to radically changing--powered not by internal company decisions, but by smartphone advances

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