Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Tackling the topic of neuromarketing for Fast Company magazine, our author finds himself talking to the CEO of top neuromarketing firm NeuroFocus, and wonders how much can Pradeep really tell from his brain scan. I'm in a ballroom inside New York's Marriot Marquis at the 75th annual Advertising Research Foundation conference, meeting with A.K. Pradeep, founder and CEO of NeuroFocus, a Berkeley, CA-based research firm that analyzes brain waves to reveal what consumers really want.

Compared to familiar climate-saving programs that aim to stuff greenhouse gases into the ground or harness the power of the wind, ideas like "cloud computing" are hard to penetrate. Still, the practice is gaining attention as the information technology (IT) industry promotes it as a tool to save both energy and money. [More]

%excerpt% View post: PGT: Golf still seeking a dominating player

Dear EarthTalk : I heard of a practice called cyanide fishing, which is used mostly to collect aquarium specimens, but I understand it is also used to catch fish we eat. Isn’t this very unhealthy? --Phil Seymour, Albany, N.Y.

By Adrian Croft and Michael Holden LONDON, Aug 10 (Reuters) - From shopkeepers and middle-class [More]

GolfChannel: Tiger Woods is pain-free now and talking about fun, and his swing coach sees a player who is executing shots and not thinking about it too much.

Study of older women shows that those with apnea twice as likely to experience cognitive decline

%excerpt% See the article here: GolfChannel: Tiger won’t bite on Williams (video)

%excerpt% Original post: PGT: Tiger says winless but healthy season still a success

Jamming carbon deep underground has long been a proposed solution to our emissions problems, but it's expensive and rarely used. Now we can use the Earth's heat to make that gas work for us. Geothermal power production and CO2 storage are both well-known practices in the energy world: one generates power from thermal energy that is generated and stored in the Earth, and the other is used to store CO2 from coal-fired power plants (or other dirty industrial plants) to prevent the greenhouse gas from entering the atmosphere.

Experts caution that drug-detecting senor could give false sense of security

Disney Research has come up with a new technology so

PGT: Tiger Woods says he congratulated Steve Williams and Adam Scott on their Bridgestone win.

Volunteers enjoy multiple health benefits, but citizens of some cities don't seem to be getting the message

Edmonton is Canada's chief oil city as well as the capital of Alberta, the province that hosts the bulk of the country's tar sands . Given the expense of converting this mix of dirt and heavy oils to more usable petroleum products, the province is not keen on alternative fuels.