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Urine Test Predicts Prostate Cancer Risk

By Virginia Gewin of Nature magazine A new screening test makes use of urine, rather than blood, to identify the men most at risk of prostate cancer, and may even provide information about how aggressive a tumor is likely to be. The standard screening test for prostate cancer is a blood test for a protein called prostate specific antigen (PSA)

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Russia Says High Ice Melt Opens Arctic Trade Routes

MOSCOW (Reuters) - Arctic ice cover receded to near record lows this summer, opening elusive northern trade routes from Asia to the West, Russia's climate research agency said on Wednesday. After the third hottest year on record since 1936 in the Arctic last year, ice cover has melted as much as 56 percent more than average across northern shipping routes, making navigation in the perilous waters "very easy," it said. [More]

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A Hamburger Chain That Asks Its Customers To Not Order Hamburgers

When a sustainability consulting firm told Swedish burger chain Max Burgers that its main problem was selling beef, the company actually started trying to sell less of its main product. Okay, you're a burger chain.

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Crowdtap’s Quest To Measure Brand Influence In The Age Of Social Media

In a new age of advertising, why do we rely on metrics born of an era before Facebook and Twitter? Crowdtap wants to introduce a new metric, "Brand Influence." Crowdtap , a company that helps brands engage audiences, thinks it has found a better way to measure the success of ad campaigns. Today, the company is issuing a report announcing a new metric, “Brand Influence,” that it claims offers a more accurate measure of a campaign’s success than traditional metrics born before the advent of social media.

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Porn on the Mind

If you like to surf porn on the Internet, you've got company. [More]

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South Central Plains of U.S. Endure Oven-Like Weather

By Karen Brooks AUSTIN, Texas (Reuters) - Oppressive heat baked the southern Central Plains on Wednesday as the region braced for another stifling day of triple-digit weather, forecasters said. [More]

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