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To Spread Your Brand On Facebook, Don’t Target Your Fans–Target Their Friends

Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it's not really your brand's fans you need to worry about--it's their friends. Forget Facebook fans; brands need to target the friends of fans.

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Half of men would dump woman who got fat

Men are more concerned with their partner's body type than women but they also seem to value family more highly, according to a new survey released on Tuesday.

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Video: Is it time to tax junk food?

With the percentage of obese adults doubling in the past 30 years, some industry experts think soda and junk food should be taxed, like cigarettes.

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Your Genetic Avatar Could Help Doctors Craft Custom Health Care

Now that we can sequence genomes, doctors now have enough complex genetic information to know what ailments you might encounter in the future and how best to treat them. The IT Future of Medicine project would help docs tailor care for individuals using genetically identical "virtual patients." Personalized medicine--the practice of treating patients based on their genetic makeup--has been a dream of the medical community ever since the human genome was sequenced. But the reality is that most doctors aren't equipped to sift through the mounds of data that come along with treating each patient using individually customized protocols.

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Video: Popular drugs in line to go generic

In the next 14 months, seven of the world's 20 best-selling drugs will be available in generic form. Jeff Glor reports on the expiration of drug patents and what it means for consumers

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