Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it's not really your brand's fans you need to worry about--it's their friends. Forget Facebook fans; brands need to target the friends of fans.
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Feed SubscriptionWith Americans Coming Around To Soccer, Is U.S. Domination Around The Corner?
In the latest installment of the Butterfly Effect, we look at what might happen if interest in soccer continues to grow: TV deals, a World Cup victory, and the American Dirk Nowitzki. 1. The Rise Of The Other Football U.S.
Read More »Video: Study: Internet as addictive as alcohol, tobacco
A new study shows that the Internet can be as addictive as alcohol and cigarettes as deprivation may lead to feelings of unhappiness. KENS-TV's Wendy Rigby reports.
Read More »Half of men would dump woman who got fat
Men are more concerned with their partner's body type than women but they also seem to value family more highly, according to a new survey released on Tuesday.
Read More »Introducing #SciAmBlogs bloggers: Janet Stemwedel
Every week I post a quick Q&A with one of our bloggers on the network, so you can get to know them better. [More]
Read More »Psoriasis shock sparks career fears for Kim Kardashian
Reality star's diagnosis makes her among eight million Americans with auto-immune disease, which is controllable if not curable
Read More »10 dangerous myths about meditation
Is meditation good for you or a bunch of nonsense? You might be surprised what science says
Read More »Bringing An Injured Sea Turtle Back To Life With Human Tissue Regeneration Technology
The patient was saved by cutting-edge technology used on burn victims and wounded soldiers. But the patient in question isn't a person, it's a sea turtle, the first animal saved by tissue regeneration procedures. Warning: graphic sea turtle surgery photos
Read More »Kerr looking for victory on Carnoustie links
Two-time major winner Cristie Kerr is hoping her love of links golf will help her secure a first victory of the season at the Women's British Open.
Read More »Man wakes up in morgue after being deemed dead: What went wrong?
South African man spent almost 24 hours inside refrigerated compartment after being knocked out by asthma attack
Read More »Eyeballs and pigs’ feet: Medical camp NOT for squeamish kids
Forget cookouts and camping - for some kids summer camp is all about what it means to be a doctor
Read More »Video: Is it time to tax junk food?
With the percentage of obese adults doubling in the past 30 years, some industry experts think soda and junk food should be taxed, like cigarettes.
Read More »Your Genetic Avatar Could Help Doctors Craft Custom Health Care
Now that we can sequence genomes, doctors now have enough complex genetic information to know what ailments you might encounter in the future and how best to treat them. The IT Future of Medicine project would help docs tailor care for individuals using genetically identical "virtual patients." Personalized medicine--the practice of treating patients based on their genetic makeup--has been a dream of the medical community ever since the human genome was sequenced. But the reality is that most doctors aren't equipped to sift through the mounds of data that come along with treating each patient using individually customized protocols.
Read More »An On-Off Switch for Sex and Violence
Recently developed powerful, yet also delicate and refined, genetic tools can inva
Read More »Video: Popular drugs in line to go generic
In the next 14 months, seven of the world's 20 best-selling drugs will be available in generic form. Jeff Glor reports on the expiration of drug patents and what it means for consumers
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