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In Savvy PR Move, Amazon Relaunches Gaga Deal…And Dials Up The Self-Deprecation

Someone at Amazon must have read our post about how Apple spun the white iPhone 4 fail into a PR win , because it's making a game attempt at turning its Lady Gaga blunder around. The company is relaunching its Lady Gaga offer (99 cents for her new album, plus a free upgrade to 20 GB of cloud music storage on its servers), noting "this time we're ready." Earlier this week, a crush of Gaga fans jumping on the deal crashed the company's servers, creating hours-long download times and leading commenters to publicly flog Amazon via the comments section on the Gaga's Born This Way album page--creating exactly the opposite of the goodwill it was going for.

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Old Weather

To better understand how weather will behave in the future, researchers need to understand how weather has behaved in the past [More]

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‘Fastest Warming’ Water Threatens Rare Fauna at South Georgia Island

Viewed on a map, South Georgia Island is a speck in the vast Southern Ocean. But new research by the British Antarctic Survey suggests that the waters surrounding the tiny island are home to a disproportionately large slice of marine life. Nearly 1,500 species live off the coast of the former whaling outpost, including many found nowhere else on Earth

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Web Advertising Hits Record High, Torrents For iPhone, Web Giants Vs. Gov At eG8, And More…

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day Web Ads Hit Record High In a sign that this bloody never-ending recession is indeed coming to an end, marketers are now spending record amounts on web ads, according to the Interactive Advertising Bureau. At $7.3 billion dollars, ads have spiked 23% year over year. To celebrate, we suggest actually clicking on a banner ad today to say, "Thanks, free Internet!" Download Torrents On iPhone (Jail-Break Only) Wish you could break the law all the time

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Italian Seismologists on Trial for Manslaughter for Bad Quake Prediction

By Nicola Nosengo of Nature magazine Six Italian seismologists and one government official will be tried for the manslaughter of those who died in the earthquake that struck the city of L'Aquila on 6 April 2009. The seven were on a committee that had been tasked with assessing the risk associated with recent increases in seismic activity in the area. [More]

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The Skylon: Britain’s Bad-Ass Rocketplane And Possible Shuttle Successor

As NASA settles for a tried and trusted solution, Britain's plans for a next-gen Space Shuttle inch forward with the Skylon: A black, future-tech spaceplane that absolutely looks the part. The Skylon has, in a way, been some three decades in development already--stretching almost back to the days of Apollo, curiously also the model for NASA's future spacecraft . But European and British regulators have just now given approval to its design.

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Video: Arthritis and exercise

Dr. Jennifer Ashton speaks to Erica Hill about the right kind of exercise for arthritis patients and the amount of aerobics, muscle strengthening and balance exercises recommended per week.

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Is the IPO Market Hot or Not?

Lower-than-expected public offerings, Ashton Kutcher strikes again, why every start-up needs a COO, and the rest of the day's entrepreneur news. Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today

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Need a New Mobile Strategy?

It's not guesswork. Build solutions not just based on features and functions but in accordance to how your customers use handheld devices in their everyday lives. These days it is rare to find someone who doesn't rely on a smartphone or some kind of handheld device and a slew of mobile apps to stay productive at work, on the road or even in their home.

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