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Why Searching For Aliens Is Good For Business

The SETI Institute has stopped listening for aliens, a casualty of government budget cuts. The business community and private donors should pony up. Here's why it's not as crazy as it sounds

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Injuries cast more doubts

GolfChannel: News that injuries to Tiger Woods' left knee and left Achilles sustained during the Masters will keep him out of the Wells Fargo Championship next week adds to the uncertainty in his comeback bid.

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Protect yourself from the confidence man’s moonshine

With the rising popularity of the radio and increased interest in broadcasting, Scientific American began running a section called “Radio Notes” which appeared monthly. [More]

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4 ways to fix common skin woes

Cosmetic imperfections, like cellulite, spider veins and skin discoloration, might be hard to get rid of but you can always disguise them.

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Ferry Tale: Fire Ants Aggregate into Living Rafts to Escape Floods

If you're ever pursued by a colony of fire ants , it might occur to you to try to escape their painful, itchy stings by diving into the nearest body of water. Wrong move. It turns out that thousands of fire ants can easily self-assemble into a waterproof raft, which can float on water for months.

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Historic Drought Sets Texas Ablaze and May Last into Summer

Wildfires have burned about 1.5 million acres in Texas since January, egged on by a drought that federal forecasters say is the worst to hit the state in 45 years. Officials with the National Oceanic and Atmospheric Administration say their weather models predict the severe drought that has parched the southern United States will continue to midsummer -- and beyond. "Predictions over weeks to one to three months suggest the drought will continue, and even intensify, in some areas as we struggle to get any rainfall," said David Brown, director of climate services for NOAA's Southern Region

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How to Use Augmented Reality in Advertising

Augmented reality , or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, iPhones, Facebook, Twitter, video games, and more), AR offers a serious opportunity for marketers to reach these important consumers. With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase.

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Nuclear Agency Faces Reform Calls

By Geoff Brumfiel of Nature magazine From the name, one might expect the International Atomic Energy Agency (IAEA) to have been a major force in the response to the Fukushima nuclear crisis in Japan. [More]

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