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Do Your Own PR: 7 Steps

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR.

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Could a Balloon Fly in Outer Space?

Here s the sort of crazy idea that animates our office conversation at Scientific American . It all started with my colleague Michael Moyer s joke that a certain politician could build his moon base using a balloon: just capture the hot air and float all the way up. Ha ha, we all know that balloons don t work in outer space

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Race and Religion at the Ballot Box: Building a Better Bias Detector

The color of a candidate’s skin failed to sway voters to depress the lever for either Obama or McCain in the 2008 election, immediate analyses of that contest seemed to suggest. Some pundits hailed it as the first postracial election. [More]

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Check Your Seed Packets: Garden Varieties Moving North

The gardening cycle has been thrown off the rails in Debbie Ricigliano's Howard County, Md., vegetable garden in past years. Shrubs are blooming earlier, cherry buds are opening in the fall and flower bulbs are emerging when they shouldn't.

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