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Disaster Alerts Help Google Grow Its Competitive Ad-Vantage, Strengthen The Brand

Google's new Public Alerts are a continuation of the role Google took in the aftermath of the Japanese earthquake and tsunami in 2011. However, instead of simply providing ad-hoc portals to collated and relevant data post-disaster, Google's Crisis Response Team, a new release says , will work to "surface emergency information through the online tools you use every day, when that information is relevant and useful." Meaning if there's a hurricane headed your way, Google will make sure you know it somehow. But how much of this is about altruism?

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Federal Agency Encourages Its Scientists to Speak Out

SAN FRANCISCO The public at times questions scientific results produced by government agencies, thinking that the findings may be meant to support particular political policies or positions or to deflect criticism of those policies. Jane Lubchenco, the administrator of the National Oceanic and Atmospheric Administration (NOAA) released a formal scientific integrity policy yesterday that is intended to combat that cynicism

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Once Fish Come Back, It’s Tempting To Just Start Catching Them Again

The 800-pound Goliath grouper was near extinction before conservation measures brought it back from the brink. What happens when it starts being harvested again? The fisheries in the Atlantic ocean--from North Carolina to the Caribbean--are best characterized by what's missing: snappers, groupers, redfish, lobster and the host of other species that once patrolled hundreds of miles of the Gulf Stream

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Undersea Robots Exploring Ice-Covered Oceans May Hold The Key To Climate Change

Nereus, a remotely operated vehicle, is set to travel to some of the deepest and coldest parts of the sea to find out exactly how our aquatic environments are changing--and how to fix it. Humans have stepped foot on the moon more times than we've been to the deepest floors of our oceans. As science looks to survey new species, prospect minerals, and monitor how climate change is altering the depths, engineers need to find new ways to get us there, or at least send our mechanical eyes and ears.

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Tornado Warnings Can Save Lives

STATE COLLEGE, Pa.--AccuWeather.com reports nearly 1,200 tornadoes have been reported in the United States so far this year, according to the National Oceanic and Atmospheric Administration (NOAA). 2011 is a year destined for the tornado record book

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The Tornado Epidemic Of April 2011 [VIDEO]

There were more tornado deaths in April than any other time in history. The cause is unknown, but the damage is enormous. The weekend's tornado in Joplin, Mo., was just the latest--and most devastating--of what has been a rash of tornadoes.

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Historic Drought Sets Texas Ablaze and May Last into Summer

Wildfires have burned about 1.5 million acres in Texas since January, egged on by a drought that federal forecasters say is the worst to hit the state in 45 years. Officials with the National Oceanic and Atmospheric Administration say their weather models predict the severe drought that has parched the southern United States will continue to midsummer -- and beyond. "Predictions over weeks to one to three months suggest the drought will continue, and even intensify, in some areas as we struggle to get any rainfall," said David Brown, director of climate services for NOAA's Southern Region

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Crab Love Nest

Carmela Cuomo thought she had the secret within reach, hidden in a shallow black tank at the NOAA marine fisheries laboratory in Milford, Conn. The horseshoe crabs she had plucked from New Haven Harbor in 2000 trundled about their springtime ritual, digging pits in the sand, laying their eggs and fertilizing them.

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