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It was a through-the-looking-glass moment for Chris Goldfinger, sitting in a meeting about Sumatran earthquakes on a recent Friday afternoon in Chiba, Japan, on the outskirts of Tokyo.

In this installment, "The Big Thirst" author and Fast Company writer explores how water, which technically can't be made radioactive, could be the least threatening byproduct of the hobbled Fukushima plant. FACT: Nothing is thirstier than nuclear power plants. They use water deep inside the reactor core, and they use rivers of water for cooling

Imagine if, after the next Deepwater-esque oil spill, we simply deployed a fleet of inflatable sailboats, equipped with oil-sucking booms, that would autonomously sail to the spill and soak up the oil. Or, if we need accurate data about radiation in the water outside another power plant approaching meltdown, we just sent in our fleet of boats, because we don't feel bad about submitting our robot slaves to radiation.

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day. Is Apple Trying to Forget the White iPhone? Apple appears to be erasing traces of the coveted white iPhone because it secretly plans to kill it--if you believe the conspiracy theorists who noted that images of the device went missing from the store late last night.

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs.

Peter Whalen, the head pro at the new Baker’s Bay Golf & Ocean Club in the Bahamas, predicts light traffic for the community’s Tom Fazio–designed course.

Research at Stanford has resulted in a rechargeable "battery" that uses a mix of sea and fresh water and a dash of nanotech to generate electricity. Green power plants at river mouths could be the ultimate result.

01 / Azul > > For converting bus riders into frequent fliers. Brazilian-born David Neeleman, founder of Jet Blue, brought the low-cost airline model to his home country and tweaked it to fit its nuances

It's not just BP that's trying to brush their mistakes from the oil spill under the rug. Soon after publishing a piece on BP's greenwashing of its first post-Deepwater Horizon CSR report, Fast Company received a tip from a reader about the Coast Guard's recently released Incident Specific Preparedness Review ( PDF )--a mammoth report from a group of NGOs, members of the oil industry, and government officials that details just how badly the Coast Guard screwed up the Gulf disaster (and, incidentally, unlike other reports of its nature, wasn't publicized, although it is readily available on the Coast Guard's website if you dig around for it)

Summiteers Jeff Rosenthal (far left), Natalie Spilger, and Thayer Walker prep for the gathering. | Photograph by Jeffery Salter The Summit Series is the next big wave in the conference world, thanks to its doing-good-while-feeling-good attitude. WHAT DO RICHARD BRANSON , a 7-foot-long sandbar shark, and the Dalai Lama's spiritual adviser have in common

Wallace "J" Nichols is crowdsourcing his life's work. And saving his home in the process. It's difficult to make it as an independent scientist.

If the recent events in Japan were a movie, we'd say that the plot was too outlandishly catastrophic to be true--first an earthquake, then a tsunami, then a nuclear accident. Watching footage of entire neighborhoods being shoveled inland by roiling water, and knowing that those buildings and vehicles contained people, was horrifying.But while the citizens of Japan continue to struggle with their own personal hell, many

Art may not be able to solve our most pressing environmental problems, but it can at least bring attention to them.

For the second time in under a year, a large-scale energy disaster is unfolding before our eyes.

The 8.9-magnitude earthquake in Japan shortened Earth's day by 1.8 millionths of a second. While this might sound striking, perhaps even scary, don't panic: Earth is shifting slightly all the time, owing mostly to atmospheric and ocean currents. The 8.9-magnitude earthquake in Japan on March 11 shortened Earth's day by 1.8 millionths of a second, according to NASA scientists