Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

How to get people to care about ocean conservation: a realtor's perspective. You have to talk to people where they live. So, if people aren't concerned enough about the slow destruction of our oceans and seashores, stop talking about fish and let them know that their beloved ocean view isn't going to be around much longer

In this installment of "The Big Thirst," the author and Fast Company writer explains why one oft-used statistic about the scarcity of water is misleading. Fact: We hear all the time that "only" 2% of the water on Earth is fresh and available for human use--only 1% if you exclude glaciers and polar ice caps.

By Alissa de Carbonnel MOSCOW (Reuters) - A tsunami-crippled nuclear power plant might give some countries pause over the risks of exposing reactors to the power of the oceans. Not Russia.

Not only can squids and octopuses sense sound, but as it turns out, these and other so-called cephalopods might be harmed by growing noise pollution in our oceans--from sources such as offshore drilling, ship motors, sonar use and pile driving. [More]

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day. Is Apple Trying to Forget the White iPhone? Apple appears to be erasing traces of the coveted white iPhone because it secretly plans to kill it--if you believe the conspiracy theorists who noted that images of the device went missing from the store late last night.

While much of the world has been bickering over whether climate change is real or not, climate scientists have been going about their research as usual. But what they have been discovering is revolutionary. Not only is human-driven climate change real; it's even more serious than we thought.Until now, most views of future temperature trends have been limited to this century, as if 2100 AD marked the outer edge of a world beyond which we dare not probe.

Predicting the future is a seemingly futile exercise. This doesn't mean we should not try to stay ahead of the game. However, I have found throughout my career at PepsiCo that rapid adaption to changes as they occur is more beneficial in business than clairvoyance.