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Mattel to manufacture bald Barbie doll

Mattel will make a bald friend of Barbie with interchangeable wigs, scarves and other accessories thanks to an online campaign started by two women affected by cancer

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Is That A Neilsen Box In Your Pocket?

A new mobile analytics software installed on Americans' mobile devices is giving Nielsen a better way to gather metered data on how people use their smartphones. Nielsen Company, the group that has tracked and reported consumer information on radio, television, and the Web, has a new way of tracking what goes on in people’s mobile life

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Facebook Is The New Nielsen Family

The ad analytics company is about to release a new service that will tell advertisers who’s seeing their ads--anywhere on the Internet.

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