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Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today.

Depending on how you deploy it, live chat on a company website can be a boon for business or a terrible calamity. For some, it’s like adding a crack team of ace deal-closers who contribute directly to the bottom line. For others, it’s like hiring a surly, inattentive sales clerk who sends customers fleeing for the virtual door

Most start-ups cannot afford the luxuries of ordering a custom website build-out or paying a retainer to an online marketing agency. I'd even venture to say that the thought of building a website is off-putting for most would-be business owners. However, fear not my aspiring entrepreneurs, you don't need big money to look like a big company.