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The White House on Thursday vowed to raise the level of privacy on the Web through a series of personal data protection measures it calls the Consumer Privacy Bill of Rights . The initiative calls for, among other things, companies that gather information online to provide users with greater control over what information is collected and how it’s used.

Amy Jain and Daniella Yacobovsky, the co-founders of online retailer BaubleBar, talk about how they convince customers they sell quality designer jewelry, despite their lower prices.