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The online service has simplified ordering out for all kinds of people, but corporate giants like Morgan Stanley make up a significant portion of Seamless's customer base. For some bankers who've learned how to game the web system, everything on the menu--and off--is gratis.

The 60-year-old company Meurice Garment Care, known for its prowess in cleaning fine clothing, has created an online service to accommodate cleaning orders for ties and scarves. Now, clients of the New York firm can register an account online, print out a mailing label, and send their garments for expert ...