Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

We continue our series uncovering the key decisions that made a campaign an award-winner. Here, Eric Quennoy and Mark Bernath, ECDs at Wieden + Kennedy Amsterdam dissect Film Grand Prix winner Write the Future. Due to irresponsible use, the word "epic" is a shell of its former self, but it’ll have to do the heavy lifting here to describe Nike’s Write the Future campaign.

Do "likes" and retweets add up to sales? Who knows

How can you get your non-sales employees to help "sell" your business? If you have salespeople, you know what they're usually motivated by: cold hard cash. And if they're not, they shouldn't be your salespeople

The small Canadian firm i4i has its patent infringement charge upheld in a unanimous verdict. What does this mean for the future of innovation? The Supreme Court issued a ruling against Microsoft Thursday, upholding a decision from a lower court

The U2 front man is a cofounder of the charity that is now putting every step of activism--from information to calls to politicians to actual protests--in your pocket.

Norm Brodsky suggests getting a second opinion on big decisions. Dear Norm, In 2004, I opened a dealership providing installation and service of high-end, custom-made garage doors. From the beginning, I had problems with the quality and lead times of suppliers.

There's growing social and legal momentum behind the "do not track" initiative to protect online privacy, but now some of the biggest names in tech are opposing the legislation, hinting that job losses and profit cuts could be the result. Are they being totally honest

Dear Norm, I own a small roofing company that I started in 2003.

You may have thought about blogging but then asked yourself, "What would I write about?" "Who would read it?" Or, "Is this the best use of my time?" If you're a business owner who already wears a hundred hats, the latter may be what keeps you from starting.

As applications for the 2011 Inc.

Chances are, you've at least heard of Kiva , the microfinancing nonprofit that allows users to give bite-sized loans to entrepreneurs in poverty-stricken regions. Because people like to feel good by offering cash to worthy causes (or so we've heard), Kiva has done exceptionally well, funding $200 million worth of microloans since its launch in 2004. And as of today, you can specifically fund what are, in our opinion, the smartest entrepreneurs--the ones who realize that efficiency is the key to becoming self-sufficient.

... Or not.

If SXSW serves as a barometer of all trends hot in tech, then group messaging and texting apps are one of the hottest trends--even by Austin, Texas, standards. These days, I can't open my email without seeing yet another pitch plaguing my inbox touting some slight variation on the group messaging formula.

Someone might want to tell the SXSW -attending web designers still queuing up for iPad2s outside a pop-up Apple store a few blocks away from the Austin Convention Center: The iPad itself is not going to transform the way we read online. Or so said Khoi Vinh, former design director for NYTimes.com , during a one-on-one with me on the PepsiCo Plugged-In Stage at SXSW yesterday. Apps don't yet deliver when it comes to two critical reader needs: the desire to customize, and the desire to share content.